MEET THE TEAM
Born in France, my childhood was filled with memories of long lazy family lunches sitting under shaded trees in the Mediterranean midday heat, while savouring the ripest and sweetest seasonal local fruits and freshly harvested bright and colourful vegetables sourced from nearby fresh markets – this was my childhood and where my love and my adventures with food started.
In my early twenties, life took me on another adventure and before I knew it, I fell in love with the beautiful heart of South Africa, married my South African husband, was blessed with two beautiful daughters and South Africa is now what is home.
With my love of food and a strong drive to provide creative and nutritious meals, I'm grateful to have found the rare opportunity to do what I love, with those that I love and I'm inspired each day with new and inspiring recipes and the amazing feedback and support from our ever growing base of forever friends and fans!
My professional journey has seen me travel the serial entrepreneur path, having launched a number of technology start-ups over the past 25 years.
As a solo hiker and adventurer, I've been fortunate to have completed a number of notable local and overseas long distant hikes, including pretty much every hiking long-distance trail in South Africa as well as Europe's toughest hike (the "GR20" in Corsica - 180km | 12,000m elevation gain), the "GR-R2" Grand Raid of Reunion Island (162km | 9,643m elevation gain) and most recently the gruelling 750km - 56 day RIM of Africa Mountain Traverse Thru-hike.
In fact, the idea to launch an Outdoor & Adventure food company was born out of a personal necessity for ultra-lightweight, highly nutritious meals. With virtually no local suppliers and imported products simply being too expensive, I combined my need with my passion and harnessed my technical and business experience, not to mention a crash course in understanding food nutrition and various food preservation technologies, to launch Forever Fresh Foods.
Hi! My name is Maxine and I am 23 years old. I have an undergraduate degree in Psychology and Sociology and an Honours in Sustainable Development from the Sustainability Institute (SI).
Attending the SI completely changed my view of the world. I am constantly in awe of the various powers that nature holds and I am fighting very hard to protect it. As a result of this, I manage our sustainability policies and practices.
We are constantly adapting, learning and trying to improve our carbon footprint where we can. Protecting the Earth and helping others are two are my biggest passions and goals in my life.
Family is one of the most important things in my life and having the opportunity to, not only spend this time with my family, but learn from my parents in this business, is something I am very grateful for.
Feel free to pop me a message – I would love to hear from you.